Groundwork reaches adults 35–48 across the US, UK, and Australia who are actively researching serious decisions — refinancing a mortgage, upgrading a home's energy system, improving health, and choosing the right tools. Our readers arrive ready to decide, and they trust what they read.
High-intent readers, mid-decision, across three markets
Evidence-based editorial that has earned reader confidence
In-article, leaderboard (728×90), sidebar, and newsletter
Sponsorships and display placements on guides and tools that readers actively use to make decisions. See our advertising page for details.
Promote products inside guides where they genuinely help the reader. We only partner with products we have researched, and every placement is disclosed. Read our full monetization disclosure for our editorial independence guidelines.
Co-publish research, data, or expert commentary that serves our readers' decisions — from original studies to financial literacy campaigns.
License Groundwork's interactive decision calculators or embed verified research badges on your website. Learn more at our Citations & Syndication Hub.
Tell us about your organization and collaboration ideas. Our syndication team responds within two business days.
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