Groundwork readers are decision makers researching high-stakes choices — refinancing a mortgage, installing residential solar, upgrading metabolic longevity, or evaluating executive career paths. They come here to act, and they trust our evidence-first research.
Our audience is 100% English-speaking with high disposable income and active purchasing intent.
Core Age Group
35–48
Homeowners & Decision Makers
Geographic Split
US 57%
Top Tier-1 hubs + SG 13% • CA 2% • UK 1% • AU 1%
Average Dwell Time
129s
↑ 2.5x Publishing Avg
Brand Safety
100%
Zero-Click-Fraud Protocol
We reject intrusive popups and deceptive ad clutter. All sponsor integrations are high-context and value-additive.
Seamless, non-intrusive native sponsorship integrated within evidence-backed guides. Perfect for financial institutions, health innovators, and smart home solutions.
Deliverables: Exclusive category tag, contextual brand callout, high-intent outbound CTA.
Best for: Mortgage, High-Yield Savings, Longevity Nutra, Heat Pumps, SaaS
Exclusive branding on our 20 high-traffic interactive calculators (e.g., 'Mortgage Payoff Calculator Powered By [Your Brand]'). Readers engage for 3–5 minutes actively testing scenarios.
Deliverables: Header badge, custom parameter preset, download scorecard watermark.
Best for: Lending, Insurance, Solar PV, Retirement Wealth, Auto Financing
Voice sponsor mentions voiced by Elena across the Groundwork Podcast RSS feed (Apple/Spotify) and YouTube show notes descriptions with canonical backlink authority.
Deliverables: Pre-roll/Mid-roll audio spot, show notes sponsor link, YouTube description pinned URL.
Best for: Enterprise B2B, Consumer Tech, Wealth Management, Premium Lifestyle
Curated in-grid sponsor placement in our weekly research newsletter delivered to subscribed decision makers and homeowners across Tier-1 English markets.
Deliverables: Header sponsor badge, 80-word dedicated value proposition, primary action button.
Best for: Product Launches, Webinar Registrations, Direct Consumer Sales
Our Subject Matter Research Desks operate behind an absolute editorial firewall. Sponsors and commercial partners cannot influence our mathematical models, scientific conclusions, or product evaluations. This strict independence is precisely why our readers trust Groundwork and act upon our recommendations. Read our full Editorial Policy and Monetization Disclosures.
Direct all media kit requests, bespoke integrations, and agency RFPs to our team.
Partnerships & Media
admin@gworky.comElena Editorial Desk
elena@gworky.comFill in your brand details below to receive our Q3/Q4 rate card and availability calendar.